INDIGO entertainers This Way North from Yackandandah have been included on a collection of regionally inspired playlists curated by local music artists to be enjoyed by road trippers as they travel throughout the state.
Visit Victoria and Music Victoria partnered to engage six artists and bands from Melbourne, the Murray, Grampians, High Country, Great Ocean Road and Gippsland to create unique playlists that reflect their region's sound.
Other artists include Evelyn Ida Morris from Melbourne, Benny Walker from the Murray, Alice Sky from the Grampians, Tom Richardson from the Great Ocean Road, and Harry Hook is Real from Gippsland who each developed a playlist for their region that speaks to the cultural diversity, landscape and distinct feel each destination has to offer.
The playlists went live on World Music Day, Tuesday, June 21 and are available for listeners via Spotify and visitvictoria.com.
"Our playlist was created drawing inspiration from the rugged mountain tops, ferny gullies and crisp clear rivers that are present in the high country, alongside the wonderful artists that reside in the valleys," Leisha Jungalwalla and Cat Leahy from This Way North said.
It's been a big few years for This Way North who have toured across New Zealand, Canada and Australia, supporting big–time artists like Ash Grunwald and Kate Cebrano.
With their explosive on–stage presence and nostalgia–soaked reverb guitars, they also took out Best Regional Act at the 2018 Music Video Awards.
This initiative celebrates Victoria's talented musicians and performing arts culture and is supported by Visit Victoria's Stay close, go further campaign, encouraging Victorians to turn the music up, hit the road less travelled and explore more of what Melbourne and regional Victoria has to offer.
Music Victoria chief executive officer Simone Schinkel said the initiative benefits the artists and celebrates our local music industry.
"We are so delighted with the outcomes of this new partnership with Visit Victoria," he said.
"It's been a real collaboration that manages to bring to life all that is special about the state – the people, the places and the music.
"With so much local talent here in Victoria, why would you look anywhere else?"
This Way North also released their third EP early last year receiving wide acclaim and rotation on Double J and ABC Radio National.
Full of rapturous nostalgia, the duo's music takes you from moody, tremolo–tinged heart–tuggers to pounding driving alt–psych rock through a sonic landscape of reverb–soaked guitars and rolling rhythms.